With locations throughout the Arabian Gulf, Choithrams was finding it increasingly difficult to differentiate itself and maintain a consistent image across its stores. Choithrams were also looking to shake off their outdated image and present themselves as a modern and convenient local supermarket. A fresh new identity, visual language and brand expression were developed that helped communicate clearly and effectively to it’s audience in an crowded market place.

Brand Identity Refresh | Brand Redesign | Visual Guidelines | Print Production