Bank of London and The Middle East (BLME) is an independent Sharia’a-compliant bank, based in The City of London. The bank’s senior executive team wanted to rebrand and openly communicate their values through consistent, confident brand communications.

Through a comprehensive multi-channel suite of branded communications, a new values-driven branding system was implemented, ensuring consistency, authenticity while elevating their unique positioning in a crowded marketplace.

Art Direction | Brand Identity Refresh | Visual Guidelines | Print Production & Digital