Riverwalk is a mixed use development of residential apartments and retail outlets. Designed in an Arabian influenced architectural style and set aside a meandering river, Riverwalk - a meeting place of East and West. 

The creative brief was to develop an identity and marketing collateral to help the developer market the properties to GCC regional and western investors. The striking angular Arabic script known as Kufic was used to create a geometric composition for the identity and supporting graphics. Patterns existing in the architectural plans were also used for inspiration. The brand was rolled out across brochures, press ads, building wraps and website.

Brand Identity | Brand Communications | Print Production