The UK Green Building Council wanted to showcase their true value to the industry. However, a lack of clarity about what they do, fatigue over the use of the word ‘green’ and an outdated look called for a complete brand overhaul.

A core purpose and brand identity was developed that brought together the organisation’s ethos. Drawing on the Fibonacci Sequence found in the sunflower, these visuals created a more modern and layered representation of sustainability – with space for innovation, efficiency and collaboration alongside being ‘green’.

Brand Identity | Corporate Communications | Visual Guidelines | Print Production & Digital